Selling self-help.

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  • Author(s): Braus, P.
  • Source:
    American Demographics. Mar92, Vol. 14 Issue 3, p48. 5p. 1 Color Photograph, 2 Graphs.
  • Subject Terms:
    *HEALTH self-care
  • Additional Information
    • Abstract:
      Talks about the business of selling recovery products and services. Prime target for detox and self-help programs is aging baby boomers; Why self-help appeals to employers trying to cut health-care costs; AA's (Alcoholics Anonymous) model program; Why business leaders should pay attention to these groups; Who buys self-help products; Delicate marketing.