It's a Feel-Good Millennium: Putting the `Mass' Into `Massage.'

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    • Abstract:
      Looks at the increasing popularity in the United States of spa-type treatments like massage, facials, body wraps, and pedicures. Increase in the number of US day spas according to `Dayspa' magazine; Labor Department job statistics; The sense of entitlement behind the increases; Purchases of hot tubs and electronic massagers for home treatments. INSET: Births on the Rise.