The Role of Narrative and Other-referencing in Attenuating Psychological Reactance to Diabetes Self-care Messages.

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    • Abstract:
      This study charts pathways through resistance to enhance the persuasiveness of diabetes self-care messages. A 2 (narrative) x 2 (other-referencing) x 2 (message) x 4 (order) experiment with adult diabetics (N=58) tested whether packaging overt recommendations as a story rather than an informational argument (i.e., narrative structure) and highlighting the impact of health decisions on family and friends rather than the individual (i.e., other-referencing) can effectively attenuate psychological reactance (Brehm, 1966; Brehm & Brehm, 1981) to messages encouraging healthy diet and physical activity. Narrative and other-referencing each led to lower perceived threat to choice, less state anger and counter-arguing, less negative cognitive responses, most positive attitudes toward the ad and the behaviors promoted, and greater intended compliance. Findings illustrate two strategies that communicators may use in order to benefit from clear, direct health messages while avoiding the resistance they may provoke, and also inform message design for diabetes self-care education. [ABSTRACT FROM AUTHOR]
    • Abstract:
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