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We're All Ignoring Ads--Now What?

• Authors : Smith, J. Walker; Clurman, Ann; Wood, Craig

Subjects: *MarketingComing to Concurrence: Addressable Attitudes & the New Model for Marketing Productivity (Book)

• Source: Brandweek. 9/27/2004, Vol. 45 Issue 34, p24-30. 4p. 5 Color Photographs.

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Pumping up the volume.

• Authors : Gray, Verne

Subjects: *Consumer attitudes; *AdvertisersSpectra Marketing Systems Inc. Spectra Marketing Systems Inc. Spectra Marketing Systems Inc. 798863312

• Source: Brandweek. 05/29/2000, Vol. 41 Issue 22, pU40. 4p. 1 Color Photograph.

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PUSHING the envelope.

• Authors : Quenqua, Douglas

Subjects: *Direct mail advertising; *Consumer attitudes; *Marketing strategy

• Source: Brandweek. 2/25/2008, Vol. 49 Issue 8, p14-17. 4p.

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CLOSING ARGUMENTS.

• Authors : Hein, Kenneth

Subjects: *Consumer research; *Consumer attitudes; *Customer satisfactionBrand Keys Inc. Brand Keys Inc. Brand Keys Inc. 031675309

• Source: Brandweek. 4/30/2007, Vol. 48 Issue 18, p22-26. 5p.

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Songs in the Key of Flee.

• Authors : Ebenkamp, Becky

Subjects: *Consumer behavior; *Consumer attitudes; Surveys

• Source: Brandweek. 2/16/2004, Vol. 45 Issue 7, p17-19. 3p. 2 Charts.

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Downloads.

Subjects: *Consumer attitudes; Swearing (Profanity); PsychicsJapan

• Source: Brandweek. 11/29/99, Vol. 40 Issue 45, p32. 3p.

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Beyond body piercing.

• Authors : Rinzler, Jane

Subjects: College student attitudes; Body piercingUnited States

• Source: Brandweek. 09/29/97, Vol. 38 Issue 36, p20. 3p. 6 Color Photographs, 1 Black and White Photograph.

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Nice, nice, baby.

• Authors : Rinzler, Jane

Subjects: *Consumer attitudes; *AdvertisingUnited States

• Source: Brandweek. 01/27/97, Vol. 38 Issue 4, p20. 3p. 1 Color Photograph, 1 Black and White Photograph.

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Is Marketing to Kids Ethical?

• Authors : Grimm, Matthew

Subjects: MARKETING ethics; CHILD consumers; BUSINESS ethics

• Source: Brandweek. 4/5/2004, Vol. 45 Issue 14, p44-48. 4p. 1 Color Photograph, 8 Charts.

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Q: WHICH ONE IS THE ACTUAL GREEN PRODUCT?

• Authors : Klara, Robert

Subjects: GREEN marketing; PLASTIC containers; GREEN products

• Source: Brandweek. 4/19/2010, Vol. 51 Issue 16, p10-13. 4p.

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