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Academic Journal

FRAUDULENT BEHAVIOR BY CONSUMERS.

Subjects: *Consumer fraud; *Consumer attitudes; *FraudUnited States

  • Source: Journal of Marketing. Oct1978, Vol. 42 Issue 4, p67-75. 9p. 5 Charts.

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Academic Journal

Key Repair Service Factors for Consumer Durable Goods.

Subjects: *Consumer attitudes; *Customer satisfaction; *Durable consumer goods

  • Source: Journal of Marketing Research (JMR). Nov78, Vol. 15 Issue 4, p634-638. 5p. 3 Charts, 1 Graph.

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Academic Journal

Beyond Attitude Structure: Toward the Informational Determinants of Attitude.

Subjects: *Marketing research; *Consumer attitudes; *Marketing strategy

  • Source: Journal of Marketing Research (JMR). Nov78, Vol. 15 Issue 4, p545-556. 12p. 4 Charts, 1 Graph.

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  • 1-10 of  314 results for ""Attitudes""