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Academic Journal

Marketing Abstracts.

Subjects: *Consumer attitudes; *Consumer behavior; *Food industry

  • Source: Journal of Marketing. Spring79, Vol. 43 Issue 2, p116-130. 15p.

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Academic Journal

The Attitude Pollimeter: A New Attitude Scaling Device.

Subjects: *RESEARCH; *Consumer attitudes; *Market surveys

  • Source: Journal of Marketing Research (JMR). Nov79, Vol. 16 Issue 4, p578-582. 5p.

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  • 1-10 of  266 results for ""Attitudes""