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Academic Journal

Attributes of Likable Television Commercials.

Subjects: *Consumer behavior; *Consumer attitudes; *AdvertisingUnited States

  • Source: Journal of Advertising Research. Jun/Jul90, Vol. 30 Issue 3, p38-44. 7p. 2 Black and White Photographs, 4 Charts.

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  • 1-10 of  849 results for ""Attitudes""