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Academic Journal

A BETTER ADVERTISING PLANNING GRID.

Subjects: *Advertising; *Consumer attitudes; *Consumer preferences

  • Source: Journal of Advertising Research. Oct/Nov91, Vol. 31 Issue 5, p11-21. 11p. 3 Black and White Photographs, 2 Diagrams, 6 Charts.

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  • 1-10 of  998 results for ""Attitudes""