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Academic Journal

Choosing the Right Attitude Measure.

Subjects: *Consumer attitudes; *Consumer behavior; *Advertising

  • Source: Journal of Advertising Research. Nov/Dec92, Vol. 32 Issue 6, pRC-13-RC-16. 4p.

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Academic Journal

THE SOCIAL EFFECTS OF PUNISHMENT IN ORGANIZATIONS: A JUSTICE PERSPECTIVE.

Subjects: *Labor discipline; *Employee attitudes; *Management science

  • Source: Academy of Management Review. Oct92, Vol. 17 Issue 4, p647-676. 30p. 1 Diagram, 4 Charts.

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Academic Journal

Attitude Toward the Ad and Brand Choice.

Subjects: *Consumer attitudes; *Brand choice; *Advertising

  • Source: Journal of Advertising. Sep92, Vol. 21 Issue 3, p19-36. 18p. 4 Black and White Photographs, 1 Diagram, 3 Charts.

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Academic Journal

The Generation and Consequences of Communication-evoked Imagery.

Subjects: *Consumer attitudes; *Communication; *Brand evaluation

  • Source: Journal of Consumer Research. Jun92, Vol. 19 Issue 1, p93-104. 12p. 4 Diagrams, 2 Charts.

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Academic Journal

Antecedents and Consequences of Attitude toward the Ad: A Meta-analysis.

Subjects: *Consumer attitudes; *Advertising; *Consumer behavior

  • Source: Journal of Consumer Research. Jun92, Vol. 19 Issue 1, p34-51. 18p. 3 Diagrams, 4 Charts.

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  • 1-10 of  849 results for ""Attitudes""