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Academic Journal

SHOULD ADVERTISING APPEALS MATCH THE BASIS OF CONSUMERS' ATTITUDES?

Subjects: *Consumer attitudes; *Advertising; French-Canadians

  • Source: Journal of Advertising Research. Nov/Dec96, Vol. 36 Issue 6, p82-89. 8p. 3 Black and White Photographs, 3 Charts.

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Academic Journal

BRAND LOYALTY: THE LINK BETWEEN ATTITUDE AND BEHAVIOR.

Subjects: *Brand choice; *Consumer attitudes; *Consumer behavior

  • Source: Journal of Advertising Research. Nov/Dec96, Vol. 36 Issue 6, p22-34. 13p. 2 Black and White Photographs, 1 Diagram, 1 Chart, 15 Graphs.

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Academic Journal

Can package size accelerate usage volume?

Subjects: *Packaging research; *Consumer attitudes; *Consumer behavior

  • Source: Journal of Marketing. Jul96, Vol. 60 Issue 3, p1. 14p. 1 Diagram, 3 Charts, 3 Graphs.

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  • 1-10 of  1,934 results for ""Attitudes""