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Academic Journal

Is advertising still salesmanship?.

Subjects: *Advertising; *Consumer attitudes; *Consumer panelsEhrenberg, Andrew S. C., 1926-2010

  • Source: Journal of Advertising Research. May/Jun97, Vol. 37 Issue 3, p9-15. 7p. 1 Black and White Photograph, 1 Chart.

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Academic Journal

Marketing Literature Review.

Subjects: *Marketing; *Consumer attitudes; *Consumer complaints

  • Source: Journal of Marketing. Jul97, Vol. 61 Issue 3, p99-111. 13p.

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  • 1-10 of  2,385 results for ""Attitudes""