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Academic Journal

Advertising Wearout: What and How You Measure Matters.

Subjects: *Consumer attitudes; *Advertising; *Advertising campaigns

  • Source: Journal of Advertising Research. Sep/Oct99, Vol. 39 Issue 5, p39-42. 4p. 1 Black and White Photograph.

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Academic Journal

Attitude toward the Site.

Subjects: *Consumer attitudes; *Websites; *Electronic commerce

  • Source: Journal of Advertising Research. Sep/Oct99, Vol. 39 Issue 5, p27-37. 11p. 2 Black and White Photographs, 4 Diagrams, 6 Charts.

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Academic Journal

Experiential Marketing.

Subjects: *Marketing; *Consumer attitudes; *Brand name products

  • Source: Journal of Marketing Management. Jan-Apr1999, Vol. 15 Issue 1-3, p53-67. 15p. 5 Diagrams.

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Academic Journal

Consumer Behavior and Y2K.

Subjects: *Consumer attitudes; *Product management research; *Marketing strategy

  • Source: Journal of Marketing. Oct99 Special Issue, Vol. 63 Issue 4, p14-18. 5p. 3 Charts.

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  • 1-10 of  4,739 results for ""Attitudes""