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Academic Journal

How Personality Makes a Difference.

Subjects: *Consumer behavior; *Consumer attitudes; *Marketing research

  • Source: Journal of Advertising Research. Nov/Dec2000, Vol. 40 Issue 6, p79-83. 5p. 1 Black and White Photograph.

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Academic Journal

Predicting Trial, Repeat, and Sales Response from Alternative Media Plans.

Subjects: *Advertising media planning; *Consumer attitudes; *Consumer preferences

  • Source: Journal of Advertising Research. Nov/Dec2000, Vol. 40 Issue 6, p65-72. 8p. 1 Black and White Photograph, 2 Diagrams, 5 Charts.

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Academic Journal

Benefit Bundle Analysis.

Subjects: *Consumer attitudes; *Product bundling; *Advertising

  • Source: Journal of Advertising Research. Nov/Dec2000, Vol. 40 Issue 6, p32-37. 6p. 3 Black and White Photographs, 2 Diagrams, 1 Chart.

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Academic Journal

Advertising Attitudes and Advertising Effectiveness.

Subjects: *Consumer attitudes; *Consumer behavior; *Advertising & psychology

  • Source: Journal of Advertising Research. May/Jun2000, Vol. 40 Issue 3, p67-72. 6p. 3 Charts.

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Academic Journal

The Moral Complexion of Consumption.

Subjects: *Consumption (Economics); *Consumer attitudes; *Economic demand

  • Source: Journal of Consumer Research. Mar2000, Vol. 26 Issue 4, p418-422. 5p.

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  • 1-10 of  3,809 results for ""Attitudes""