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Academic Journal

What 'Healthy-Living' means to consumers: trialling a new qualitative research technique.

Subjects: *Consumer preferences; *Marketing research; *Consumer attitudes

  • Source: International Journal of Market Research. 2002 Quarter 2, Vol. 44 Issue 2, p223-234. 12p. 1 Black and White Photograph, 4 Diagrams, 1 Chart.

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Academic Journal

How Worldwide Is Marketing Communication on the World Wide Web?

Subjects: *Consumer attitudes; *World Wide Web; *Internet marketingTaiwan

  • Source: Journal of Advertising Research. Sep/Oct2002, Vol. 42 Issue 5, p72-84. 13p. 3 Black and White Photographs, 1 Diagram, 3 Charts.

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Academic Journal

Advertising Trends in Urban China.

Subjects: *Consumer behavior; *Consumer attitudes; *Customer satisfactionUnited States

  • Source: Journal of Advertising Research. May/Jun2002, Vol. 42 Issue 3, p73-81. 9p. 3 Charts.

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Academic Journal

Attitude Toward the Site II: New Information.

Subjects: *Websites; *Research; *Communication

  • Source: Journal of Advertising Research. Mar/Apr2002, Vol. 42 Issue 2, p33-45. 13p. 2 Diagrams, 13 Charts, 4 Graphs.

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  • 1-10 of  2,694 results for ""Attitudes""