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Academic Journal

Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing.

Subjects: *Attitudes toward technology; *Consumer attitudes; *Product design

  • Source: Journal of Marketing Research (JMR). Nov2005, Vol. 42 Issue 4, p431-442. 12p. 1 Diagram, 2 Charts, 2 Graphs.

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Academic Journal

Willful Ignorance in the Request for Product Attribute Information.

Subjects: *Consumer behavior; *Consumer attitudes; *Product attributes

  • Source: Journal of Marketing Research (JMR). Aug2005, Vol. 42 Issue 3, p266-277. 12p. 1 Black and White Photograph, 3 Graphs.

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  • 1-10 of  4,805 results for ""Attitudes""