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Academic Journal

Antecedents of Consumer Attitudes toward Cause-Related Marketing.

Subjects: *Consumer attitudes; *Consumer behavior; *Marketing

  • Source: Journal of Advertising Research. Mar2008, Vol. 48 Issue 1, p123-137. 15p. 3 Charts.

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Academic Journal

How to diagnose business-to-business relationships by mapping negative incidents.

Subjects: *Consumer behavior; *Consumer attitudes; *Marketing

  • Source: Journal of Marketing Management. Apr2008, Vol. 24 Issue 3-4, p361-381. 21p. 2 Diagrams, 1 Chart, 3 Graphs.

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Academic Journal

Consumers as resource integrators.

Subjects: *Consumer attitudes; *Consumer research; *Motion picture theaters

  • Source: Journal of Marketing Management. Feb2008, Vol. 24 Issue 1-2, p113-130. 18p. 2 Diagrams, 3 Charts.

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  • 1-10 of  7,769 results for ""Attitudes""