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Academic Journal

Editorial.

Subjects: *Marketing research; *Consumer attitudes

  • Source: International Journal of Market Research. 2011, Vol. 53 Issue 6, p727-734. 8p.

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Academic Journal

Service recovery in higher education: Does national culture play a role?

Subjects: *Marketing research; *Marketing management; *Universities & colleges

  • Source: Journal of Marketing Management. Oct2011, Vol. 27 Issue 11-12, p1261-1293. 33p. 2 Diagrams, 5 Charts, 2 Graphs.

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Academic Journal

A Taste of "Nextopia".

Subjects: *Consumer attitudes; *Advertising; *Marketing

  • Source: Journal of Advertising. Winter2011, Vol. 40 Issue 4, p33-44. 12p. 1 Diagram, 3 Charts.

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Academic Journal

Product Reviews and Competition in Markets for Repeat Purchase Products.

Subjects: *Product reviews; *Mathematical models of consumer attitudes; *Pricing

  • Source: Journal of Management Information Systems. Spring2011, Vol. 27 Issue 4, p9-41. 34p. 2 Charts, 5 Graphs.

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Academic Journal

MISSING THE MARK.

Subjects: *Consumer attitudes; *Consumer behavior; *Advertising & psychology

  • Source: Journal of Advertising. Summer2011, Vol. 40 Issue 2, p51-62. 12p. 4 Charts, 1 Graph.

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  • 1-10 of  9,966 results for ""Attitudes""