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Academic Journal

Strangers in strange lands: Hypermarkets and Chinese consumer culture misalignment.

Subjects: *Marketing; *Consumer attitudes; *Marketing researchChina

  • Source: International Journal of Market Research. 2012, Vol. 54 Issue 6, p799-820. 22p. 11 Black and White Photographs, 2 Diagrams.

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Academic Journal

Infidel Brands: Unveiling Alternative Meanings of Global Brands at the Nexus of Globalization, Consumer Culture, and Islamism.

Subjects: *Brand choice; *Consumer culture; *Brand evaluation

  • Source: Journal of Consumer Research. Dec2012, Vol. 39 Issue 4, p663-687. 25p. 3 Color Photographs, 1 Diagram, 2 Charts.

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Academic Journal

Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness.

Subjects: *Product attributes; *Consumer attitudes; *Consumer behavior

  • Source: Journal of Consumer Research. Aug2012, Vol. 39 Issue 2, p382-398. 17p. 2 Charts, 3 Graphs.

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Academic Journal

IT AIN'T EASY BEING GREEN.

Subjects: *Consumer attitudes; *Consumer behavior; *Consumer research

  • Source: Journal of Advertising. Winter2012, Vol. 41 Issue 4, p119-132. 14p. 6 Black and White Photographs.

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  • 1-10 of  13,247 results for ""Attitudes""