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Academic Journal

Using choice experiments to find double jeopardy patterns.

Subjects: *Consumer attitudes; *Coffee industry; *Marketing research

  • Source: International Journal of Market Research. 2015, Vol. 57 Issue 5, p743-758. 16p. 4 Charts, 2 Graphs.

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Academic Journal

The Impact of Category Prices on Store Price Image Formation: An Empirical Analysis.

Subjects: *Prices; *Consumer attitudes; *Retail stores

  • Source: Journal of Marketing Research (JMR). Apr2015, Vol. 52 Issue 2, p200-216. 17p. 2 Diagrams, 6 Charts.

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  • 1-10 of  17,004 results for ""Attitudes""