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Academic Journal

Doing Relationship Work: A Theory of Change in Consumer–Brand Relationships.

Subjects: *Consumer attitudes; *Brand choice; *Economic equilibrium

  • Source: Journal of Consumer Research. Dec2021, Vol. 48 Issue 4, p610-632. 23p. 1 Diagram, 5 Charts.

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Academic Journal

Emotionally Numb: Expertise Dulls Consumer Experience.

Subjects: *Customer experience; *Consumer attitudes; *Specialists

  • Source: Journal of Consumer Research. Oct2021, Vol. 48 Issue 3, p355-373. 19p. 2 Diagrams, 3 Charts, 2 Graphs.

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Academic Journal

Psychological Ownership of (Borrowed) Money.

Subjects: *Psychological ownership; *Consumer attitudes; *Debt

  • Source: Journal of Marketing Research (JMR). Jun2021, Vol. 58 Issue 3, p497-514. 18p. 1 Color Photograph, 5 Charts, 2 Graphs.

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Academic Journal

How Life-Role Transitions Shape Consumer Responses to Brand Extensions.

Subjects: *Brand extension; *Consumer attitudes; Life change events

  • Source: Journal of Marketing Research (JMR). Jun2021, Vol. 58 Issue 3, p579-594. 16p. 1 Graph.

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Academic Journal

Increasing Organ Donor Registrations with Behavioral Interventions: A Field Experiment.

Subjects: *Mass media; Organ donor registries; Health attitudes

  • Source: Journal of Marketing. May2021, Vol. 85 Issue 3, p168-183. 16p. 1 Diagram, 4 Charts, 1 Graph.

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  • 1-10 of  18,723 results for ""Attitudes""