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Academic Journal

In the Eye of the Beholder: The Interplay of Numeracy and Fluency in Consumer Response to 99-Ending Prices.

Subjects: *Consumer attitudes; *Prices; *Consumer behavior

  • Source: Journal of Consumer Research. Apr2022, Vol. 48 Issue 6, p1050-1072. 23p. 1 Color Photograph, 2 Diagrams, 3 Charts, 5 Graphs.

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Academic Journal

Thumbs Up or Down: Consumer Reactions to Decisions by Algorithms Versus Humans.

Subjects: *Consumer attitudes; *Decision making in business; *Algorithms

  • Source: Journal of Marketing Research (JMR). Aug2022, Vol. 59 Issue 4, p696-717. 22p. 2 Diagrams, 2 Charts, 9 Graphs.

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Academic Journal

How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention.

Subjects: *Consumer attitudes; *Consumer behavior; *Awareness advertising

  • Source: Journal of Advertising. Jan-Mar2022, Vol. 51 Issue 1, p39-56. 18p. 2 Diagrams, 8 Charts.

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Academic Journal

The Importance of Price Beliefs in Consumer Search.

Subjects: *Consumer attitudes; *Consumer behavior; *Product attributes

  • Source: Journal of Marketing Research (JMR). Apr2021, Vol. 58 Issue 2, p321-342. 22p. 1 Diagram, 3 Charts, 8 Graphs.

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Academic Journal

Evolution of Consumption: A Psychological Ownership Framework.

Subjects: *Consumer behavior; *Consumer attitudes; *Consumption (Economics)

  • Source: Journal of Marketing. Jan2021, Vol. 85 Issue 1, p196-218. 23p. 1 Black and White Photograph, 5 Charts.

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