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Academic Journal

The Journal of Advertising's First 50 Years.

Subjects: *AdvertisingWall Street Journal, The (Newspaper)

  • Source: Journal of Advertising. Apr/May2022, Vol. 51 Issue 2, p136-152. 17p. 1 Diagram, 7 Charts, 1 Graph.

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Academic Journal

Ad Agency Leadership in the US, UK, and Australia: A Mixed-Method Analysis of Effective Attributes and Styles.

Subjects: *Soft skills; *Advertising agencies; *Shared leadershipUnited Kingdom; Australia

  • Source: Journal of Advertising. Apr/May2022, Vol. 51 Issue 2, p223-239. 17p. 2 Black and White Photographs, 1 Diagram, 7 Charts.

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Academic Journal

Deceptive Claims Using Fake News Advertising: The Impact on Consumers.

Subjects: *False advertising; *Consumer psychology; *Açaí palm products

  • Source: Journal of Marketing Research (JMR). Jun2022, Vol. 59 Issue 3, p534-554. 21p. 16 Charts, 5 Graphs.

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Academic Journal

High-Energy Ad Content: A Large-Scale Investigation of TV Commercials.

Subjects: *Television advertising; *Consumer behavior; *Music in advertisingUnited StatesSpotify AB

  • Source: Journal of Marketing Research (JMR). Aug2022, Vol. 59 Issue 4, p840-859. 20p. 1 Diagram, 5 Charts, 6 Graphs.

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Academic Journal

Variety Effects in Mobile Advertising.

Subjects: *Advertising; *Decision making; *Consumer behavior

  • Source: Journal of Marketing Research (JMR). Aug2022, Vol. 59 Issue 4, p718-738. 21p. 6 Diagrams, 3 Charts, 4 Graphs.

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Academic Journal

Investigating the Effects of Narrative Advertising in a Real-Life Setting.

Subjects: *Advertising; *Brand identification; *Branding (Marketing)

  • Source: International Journal of Market Research. Jul2022, Vol. 64 Issue 4, p541-559. 19p. 2 Charts.

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Academic Journal

NEW-MEDIA ADVERTISING AND RETAIL PLATFORM OPENNESS.

Subjects: *Internet advertising; *Retail industry; *Internet industry

  • Source: MIS Quarterly. Mar2022, Vol. 46 Issue 1, p431-456. 26p. 1 Chart, 1 Graph.

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  • 1-10 of  1,265,137 results for ""Advertising""