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Academic Journal

Thumbs Up or Down: Consumer Reactions to Decisions by Algorithms Versus Humans.

Subjects: *Consumer attitudes; *Decision making in business; *Algorithms

  • Source: Journal of Marketing Research (JMR). Aug2022, Vol. 59 Issue 4, p696-717. 22p. 2 Diagrams, 2 Charts, 9 Graphs.

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Academic Journal

Tainted by Stigma: The Interplay of Stigma and Moral Identity in Health Persuasion.

Subjects: *Interactive multimedia; Social stigma; Moral attitudes

  • Source: Journal of Marketing Research (JMR). Apr2022, Vol. 59 Issue 2, p392-410. 19p. 1 Color Photograph, 1 Chart, 2 Graphs.

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Academic Journal

In the Eye of the Beholder: The Interplay of Numeracy and Fluency in Consumer Response to 99-Ending Prices.

Subjects: *Consumer attitudes; *Prices; *Consumer behavior

  • Source: Journal of Consumer Research. Apr2022, Vol. 48 Issue 6, p1050-1072. 23p. 1 Color Photograph, 2 Diagrams, 3 Charts, 5 Graphs.

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Academic Journal

Doing Relationship Work: A Theory of Change in Consumer–Brand Relationships.

Subjects: *Consumer attitudes; *Brand choice; *Economic equilibrium

  • Source: Journal of Consumer Research. Dec2021, Vol. 48 Issue 4, p610-632. 23p. 1 Diagram, 5 Charts.

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Academic Journal

How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention.

Subjects: *Consumer attitudes; *Consumer behavior; *Awareness advertising

  • Source: Journal of Advertising. Jan-Mar2022, Vol. 51 Issue 1, p39-56. 18p. 2 Diagrams, 8 Charts.

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  • 1-10 of  1,113,425 results for ""Attitudes""