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Academic Journal

Measuring advertising's effect on mental availability.

Subjects: *Awareness advertising; *Advertising; *Brand name products

  • Source: International Journal of Market Research. Sep2021, Vol. 63 Issue 5, p665-681. 17p. 3 Charts.

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Academic Journal

A Fresh Start for Stigmatized Groups: The Effect of Cultural Identity Mindset Framing in Brand Advertising.

Subjects: *Awareness advertising; *Consumer behavior; *Promotional literature

  • Source: Journal of Advertising. Oct-Dec2021, Vol. 50 Issue 5, p603-621. 19p. 4 Color Photographs, 2 Charts.

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Academic Journal

Dynamic generic and brand advertising decisions under supply disruption.

Subjects: *Awareness advertising; *Advertising; *Market share

  • Source: International Journal of Production Research. Jan2021, Vol. 59 Issue 1, p188-212. 25p. 14 Graphs.

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Academic Journal

Investors' response to advertising: the role of media.

Subjects: *Advertising spending; *Awareness advertising; *Advertising

  • Source: Journal of Marketing Management. Nov2020, Vol. 36 Issue 15/16, p1505-1526. 22p. 2 Diagrams, 5 Charts, 1 Graph.

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Academic Journal

Stronger Together? Tourists' Behavioral Responses to Joint Brand Advertising.

Subjects: *Awareness advertising; *Tourism advertising; *Business partnerships

  • Source: Journal of Advertising. Oct-Dec2020, Vol. 49 Issue 5, p525-539. 15p. 2 Color Photographs, 2 Diagrams, 2 Charts, 1 Graph.

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Academic Journal

A Latent Allocation Model for Brand Awareness and Mindset Metrics.

Subjects: BRAND awareness; BRAND personification; BRAND image

  • Source: International Journal of Market Research; Jul2022, Vol. 64 Issue 4, p526-540, 15p, 3 Charts, 4 Graphs

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  • 1-10 of  5,621 results for ""Awareness advertising""