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Academic Journal

State-Dependent Demand Estimation with Initial Conditions Correction.

Subjects: *Economic demand; *Brand choice; *Markov chain Monte Carlo

  • Source: Journal of Marketing Research (JMR). Oct2020, Vol. 57 Issue 5, p789-809. 21p. 2 Diagrams, 12 Charts, 3 Graphs.

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Academic Journal

From Mix-and-Match to Head-to-Toe: How Brand Combinations Affect Observer Trust.

Subjects: *Brand choice; *Brand name products; *Consumer attitudesNike Inc. 050957364 Nike Inc. Nike Inc. 050957364 050957364 Nike Inc. 050957364 NKE

  • Source: Journal of Consumer Research. Dec2021, Vol. 48 Issue 4, p562-585. 24p. 4 Color Photographs, 3 Diagrams, 2 Charts, 7 Graphs.

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Academic Journal

Exposure to Brands Makes Preferential Decisions Easier.

Subjects: *Brand choice; *Decision making; *Brand name products

  • Source: Journal of Consumer Research. Dec2021, Vol. 48 Issue 4, p541-561. 21p. 1 Color Photograph, 3 Diagrams, 1 Graph.

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Academic Journal

Doing Relationship Work: A Theory of Change in Consumer–Brand Relationships.

Subjects: *Consumer attitudes; *Brand choice; *Economic equilibrium

  • Source: Journal of Consumer Research. Dec2021, Vol. 48 Issue 4, p610-632. 23p. 1 Diagram, 5 Charts.

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  • 1-10 of  14,729 results for ""Brand choice""