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Academic Journal

Sizes Are Gendered: The Effect of Size Cues in Brand Names on Brand Stereotyping.

Subjects: *Brand name products; *Branding (Marketing); *Consumer psychology

  • Source: Journal of Consumer Research. Aug2022, Vol. 49 Issue 2, p252-267. 16p. 1 Chart, 3 Graphs.

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Academic Journal

From Mix-and-Match to Head-to-Toe: How Brand Combinations Affect Observer Trust.

Subjects: *Brand choice; *Brand name products; *Consumer attitudesNike Inc. 050957364 Nike Inc. Nike Inc. 050957364 050957364 Nike Inc. 050957364 NKE

  • Source: Journal of Consumer Research. Dec2021, Vol. 48 Issue 4, p562-585. 24p. 4 Color Photographs, 3 Diagrams, 2 Charts, 7 Graphs.

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Academic Journal

Emotional Expressions and Brand Status.

Subjects: *Brand name products; *Branding (Marketing); *Digital communications

  • Source: Journal of Marketing Research (JMR). Dec2021, Vol. 58 Issue 6, p1178-1196. 19p. 1 Color Photograph, 1 Diagram, 5 Charts.

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Academic Journal

The Power of Brand Selfies.

Subjects: *Brand name products; *User-generated content; *Consumer behavior

  • Source: Journal of Marketing Research (JMR). Dec2021, Vol. 58 Issue 6, p1159-1177. 19p. 1 Color Photograph, 3 Diagrams, 6 Charts.

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Academic Journal

Is Nestlé a Lady? The Feminine Brand Name Advantage.

Subjects: *Brand name products; *Brand equity; *Brand choiceNestlé SA

  • Source: Journal of Marketing. Nov2021, Vol. 85 Issue 6, p101-117. 17p. 4 Diagrams, 1 Chart, 1 Graph.

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  • 1-10 of  161,633 results for ""Brand name products""