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Academic Journal

Doing Relationship Work: A Theory of Change in Consumer–Brand Relationships.

Subjects: *Consumer attitudes; *Brand choice; *Economic equilibrium

  • Source: Journal of Consumer Research. Dec2021, Vol. 48 Issue 4, p610-632. 23p. 1 Diagram, 5 Charts.

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Academic Journal

Coke vs. Pepsi: Brand Compatibility, Relationship Power, and Life Satisfaction.

  • Source: Journal of Consumer Research. Feb2018, Vol. 44 Issue 5, p991-1014. 24p.

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Academic Journal

Better to Decide Together: Shared Consumer Decision Making, Perceived Power, and Relationship Satisfaction.

  • Source: Journal of Consumer Psychology (John Wiley & Sons, Inc. ). Jun2021, p1. 19p. 4 Illustrations.

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Academic Journal

Oppositional brand choice: Using brands to respond to relationship frustration.

  • Source: Journal of Consumer Psychology (John Wiley & Sons, Inc. ); Apr2017, Vol. 27 Issue 2, p257-263, 7p

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  • 1-10 of  37 results for ""Brick, Danielle J""