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Academic Journal

Thumbs Up or Down: Consumer Reactions to Decisions by Algorithms Versus Humans.

Subjects: *Consumer attitudes; *Decision making in business; *Algorithms

  • Source: Journal of Marketing Research (JMR). Aug2022, Vol. 59 Issue 4, p696-717. 22p. 2 Diagrams, 2 Charts, 9 Graphs.

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Academic Journal

Don't Lose Your Product in Story Translation: How Product–Story Link in Narrative Advertisements Increases Persuasion.

Subjects: *Consumer attitudes; Persuasion (Psychology); Narratives

  • Source: Journal of Advertising. Apr/May2022, Vol. 51 Issue 2, p188-205. 18p. 3 Diagrams, 5 Charts.

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Academic Journal

In the Eye of the Beholder: The Interplay of Numeracy and Fluency in Consumer Response to 99-Ending Prices.

Subjects: *Consumer attitudes; *Prices; *Consumer behavior

  • Source: Journal of Consumer Research. Apr2022, Vol. 48 Issue 6, p1050-1072. 23p. 1 Color Photograph, 2 Diagrams, 3 Charts, 5 Graphs.

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Academic Journal

Doing Relationship Work: A Theory of Change in Consumer–Brand Relationships.

Subjects: *Consumer attitudes; *Brand choice; *Economic equilibrium

  • Source: Journal of Consumer Research. Dec2021, Vol. 48 Issue 4, p610-632. 23p. 1 Diagram, 5 Charts.

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Academic Journal

How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention.

Subjects: *Consumer attitudes; *Consumer behavior; *Awareness advertising

  • Source: Journal of Advertising. Jan-Mar2022, Vol. 51 Issue 1, p39-56. 18p. 2 Diagrams, 8 Charts.

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Academic Journal

ANGER IN CONSUMER REVIEWS: UNHELPFUL BUT PERSUASIVE?

Subjects: *Consumer attitudes; *Consumers' reviews; *Interpersonal relations

  • Source: MIS Quarterly. Sep2021, Vol. 45 Issue 3, p1059-1086. 28p. 4 Charts.

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Academic Journal

Emotionally Numb: Expertise Dulls Consumer Experience.

Subjects: *Customer experience; *Consumer attitudes; *Specialists

  • Source: Journal of Consumer Research. Oct2021, Vol. 48 Issue 3, p355-373. 19p. 2 Diagrams, 3 Charts, 2 Graphs.

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Academic Journal

What a Difference 50 Years Makes!

Subjects: *Promotional literature; *Consumer attitudes; *Creativity in advertising

  • Source: Journal of Advertising. Jan-Mar2022, Vol. 51 Issue 1, p1-3. 3p.

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Academic Journal

Can Advertisers Overcome Consumer Qualms with Virtual Reality?

Subjects: *Consumers; *Consumer attitudes; *Consumer research

  • Source: Journal of Advertising Research. Jun2021, Vol. 61 Issue 2, p147-163. 17p.

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Academic Journal

Psychological Ownership of (Borrowed) Money.

Subjects: *Psychological ownership; *Consumer attitudes; *Debt

  • Source: Journal of Marketing Research (JMR). Jun2021, Vol. 58 Issue 3, p497-514. 18p. 1 Color Photograph, 5 Charts, 2 Graphs.

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  • 1-10 of  89,001 results for ""Consumer attitudes""