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Academic Journal

How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention.

Subjects: *Consumer attitudes; *Consumer behavior; *Awareness advertising

  • Source: Journal of Advertising. Jan-Mar2022, Vol. 51 Issue 1, p39-56. 18p. 2 Diagrams, 8 Charts.

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  • 1-7 of  7 results for ""De Keyzer, Freya""