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  • 1-7 of  7 results for ""Dunn, Lea H.""
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Academic Journal

Tainted by Stigma: The Interplay of Stigma and Moral Identity in Health Persuasion.

Subjects: *Interactive multimedia; Social stigma; Moral attitudes

  • Source: Journal of Marketing Research (JMR). Apr2022, Vol. 59 Issue 2, p392-410. 19p. 1 Color Photograph, 1 Chart, 2 Graphs.

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Academic Journal

Negative Reviews, Positive Impact: Consumer Empathetic Responding to Unfair Word of Mouth.

Subjects: *Word of mouth advertising; *Consumer attitudes; *Consumer price indexes

  • Source: Journal of Marketing. Jul2020, Vol. 84 Issue 4, p86-108. 23p. 1 Color Photograph, 1 Diagram, 3 Charts, 4 Graphs.

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  • 1-7 of  7 results for ""Dunn, Lea H.""