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Academic Journal

Putting the Person Back in Person-Brands: Understanding and Managing the Two-Bodied Brand.

Subjects: *Product management; *Branding (Marketing); *Brand name products

  • Source: Journal of Marketing Research (JMR). Aug2019, Vol. 56 Issue 4, p602-619. 18p. 1 Diagram, 1 Chart.

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Land Rover North America, Inc.

  • Source: Harvard Business School Cases. Jan 01, 2022, p1-32. 32p.

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Report

Land Rover North America, Inc.

  • Source: Harvard Business School Cases. Dec 01, 2021, p1-32. 32p.

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  • 1-10 of  182 results for ""Fournier, Susan""