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Academic Journal

In the Eye of the Beholder: The Interplay of Numeracy and Fluency in Consumer Response to 99-Ending Prices.

Subjects: *Consumer attitudes; *Prices; *Consumer behavior

  • Source: Journal of Consumer Research. Apr2022, Vol. 48 Issue 6, p1050-1072. 23p. 1 Color Photograph, 2 Diagrams, 3 Charts, 5 Graphs.

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  • 1-1 of  1 results for ""Hodges, Brady T""