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Academic Journal

Mapping moralities of food and health in marketing research literature.

Subjects: *Marketing research; *Marketing literature; Food marketing

  • Source: Journal of Marketing Management. Aug2020, Vol. 36 Issue 9/10, p794-829. 36p. 7 Charts.

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Academic Journal

Daddy Dearest: The Influence of Paternal Investment on Attitude toward the Advertisement.

Subjects: *Marketing literature; *Advertising; *Investments

  • Source: Journal of Advertising. Apr/May2020, Vol. 49 Issue 2, p202-212. 11p. 3 Color Photographs, 1 Chart, 1 Graph.

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Academic Journal

Smart consumers come undone: breakdowns in the process of digital agencing.

Subjects: *Marketing literature; *Application stores; *Consumer ethics

  • Source: Journal of Marketing Management. Nov2019, Vol. 35 Issue 15/16, p1542-1562. 21p.

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Academic Journal

"Average-Sized" Models Do Sell, But What About in East Asia? A Cross-Cultural Investigation of U.S. and Singaporean Women.

Subjects: *Marketing literature; LeannessEast Asia

  • Source: Journal of Advertising. Oct-Dec2019, Vol. 48 Issue 5, p512-531. 20p. 4 Color Photographs, 1 Diagram, 2 Charts, 1 Graph.

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  • 1-10 of  3,950 results for ""Marketing literature""