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Academic Journal

Tainted by Stigma: The Interplay of Stigma and Moral Identity in Health Persuasion.

Subjects: SOCIAL stigma; MORAL attitudes; MESSAGE design logic theory

  • Source: Journal of Marketing Research (JMR); Apr2022, Vol. 59 Issue 2, p392-410, 19p, 1 Color Photograph, 1 Chart, 2 Graphs

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Academic Journal

FIELD LOGIC AND COMMUNICATION.

Subjects: *Logic; Message design logic theory; Communications researchToulmin, Stephen, 1922-2009

  • Source: Journal of Business Communication. Winter66, Vol. 3 Issue 2, p11-13. 3p. 2 Diagrams.

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  • 1-10 of  314 results for ""Message design logic theory""