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Academic Journal

Variety Effects in Mobile Advertising.

Subjects: *Advertising; *Decision making; *Consumer behavior

  • Source: Journal of Marketing Research (JMR). Aug2022, Vol. 59 Issue 4, p718-738. 21p. 6 Diagrams, 3 Charts, 4 Graphs.

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Academic Journal

Leveraging Platform Boundary Resources: The Role of Distributed Sensemaking.

Subjects: Mobile apps; Mobile operating systems

  • Source: Journal of Management Information Systems. 2022, Vol. 39 Issue 2, p366-394. 29p. 1 Diagram, 4 Charts.

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Academic Journal

Augmented Reality in Retail and Its Impact on Sales.

Subjects: *Electronic commerce; *Customer relations; *Retail industry

  • Source: Journal of Marketing. Jan2022, Vol. 86 Issue 1, p48-66. 19p. 1 Diagram, 8 Charts.

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Periodical

How to Choose the Right Payment App.

Subjects: *Payment; *Debit cards; *Electronic funds transfers

  • Source: Kiplinger's Personal Finance. Jan2022, Vol. 76 Issue 1, p52-55. 4p. 1 Color Photograph.

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Academic Journal

Designing Effective Mobile Health Apps: Does Combining Behavior Change Techniques Really Create Synergies?

Subjects: *Design science; Mobile health; Mobile apps

  • Source: Journal of Management Information Systems. 2021, Vol. 38 Issue 2, p517-545. 29p. 10 Charts, 2 Graphs.

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  • 1-10 of  150,041 results for ""Mobile apps""