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Academic Journal

Six Methods for Latent Moderation Analysis in Marketing Research: A Comparison and Guidelines.

Subjects: *Marketing research; *Monte Carlo method; *Standard deviations

  • Source: Journal of Marketing Research (JMR). Oct2022, Vol. 59 Issue 5, p941-962. 22p. 2 Diagrams, 6 Charts, 2 Graphs.

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Academic Journal

Mapping Consumers' Context-Dependent Consumption Preferences: A Multidimensional Unfolding Approach.

Subjects: *Consumer preferences; *Consumer preferences research; *Consumer behavior

  • Source: Journal of Consumer Research. Aug2022, Vol. 49 Issue 2, p202-228. 27p. 2 Color Photographs, 6 Diagrams, 11 Charts.

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Academic Journal

Impacts of Sugarcane Fires on Air Quality and Public Health in South Florida.

Subjects: *Air pollution; *Particulate matter; *AgricultureFlorida

  • Source: Environmental Health Perspectives. Aug2022, Vol. 130 Issue 8, p087004-1-087004-14. 14p. 2 Charts, 2 Graphs, 4 Maps.

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Academic Journal

EDITOR'S COMMENTS.

Subjects: *Information storage & retrieval systems; Causation (Philosophy); Information services research

  • Source: MIS Quarterly. Sep2022, Vol. 46 Issue 3, piii-xviii. 16p. 2 Diagrams, 5 Charts.

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Academic Journal

CORPORATE FORESIGHT: REAL OR IDEAL?

Subjects: *Scholarships; *Empirical research; Research management

  • Source: Academy of Management Perspectives. May2022, Vol. 36 Issue 2, p851-856. 6p.

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Academic Journal

Gain-probability diagrams in consumer research.

Subjects: *Consumer research; *Standard deviations; *Statistical hypothesis testing

  • Source: International Journal of Market Research. Jul2022, Vol. 64 Issue 4, p470-483. 14p. 4 Graphs.

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Academic Journal

Literary Criticism in Advertising and Consumer Research: Revisiting Barbara Stern.

Subjects: *Consumer research; *Advertising; Literary criticism

  • Source: Journal of Advertising. Jun/Jul2022, Vol. 51 Issue 3, p336-351. 16p. 1 Diagram, 5 Charts.

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  • 1-10 of  5,609,643 results for ""RESEARCH""